Lack of Salary Data Frustrates Community & Social Media Professionals

by Maggie McGary on April 3, 2009

in Uncategorized

Forum One Networks just released their 2009 Online Community & Social Media Compensation study. Several key issues surfaced in the report:

  • The gap between the average male and female salaries widened, with male respondents averaging $86,644 (up from $85,423 in ’08) and Females averaging $75,624 (down from $77,319 in ’08).
  • The majority of respondents reported a salary increase in 2009, but the percentage compared to last year was down, as was a significant increase in the number of respondents who took a salary decrease in 2009 compared to 2008.
  • Average overall job satisfaction was down by a fraction, from 4.2 (out of 5) in 2008 to 4.1 (out of 5) in 2009.
  • Several respondents mentioned feeling like they were being inadequately compensated because of lack of data available regarding community and social media salaries, as well as lack of understanding of community and social media ROI relative to their organization’s activities.

The average salary of the research participants was $81k.

If you’re interested in reading more, you can purchase a copy of the report.

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